Broadband Developments

June 27, 2008

Video Interview Microsoft’s Eric Swift - Microsoft’s Unified Communications Story

At the UC Summit 2008 I sat down with Eric Swift to discuss Microsoft’s Unified Communications Story. He talks about what is UC, trends, drives in adoption, and Microsoft’s secret sauce on UC.

On another post I had his answer to my question on “How will Microsoft Compete with Google in the Enterprise?” - click here to see that interview

Here is my conversation with Eric Swift.

June 25, 2008

Microsoft Competing with Google in Unified Communications - Eric Swift Microsoft Interview

Filed under: BroadDev — Tags: , , , , , , — John Furrier @ 9:13 am

At the UC Summit 2008 put on my UCStrategies I sat down with Eric Swift to talk about Microsoft and Unified Communications. Full interview coming up soon. However, I wanted to provide this snip of Eric’s conversation on Unified Communications and the threat of Google. I asked the question that everyone wants to know. How is Microsoft going to compete with Google. Eric gives a great answer without directly dissing Google.

If you digg into his interview you can see the battle lines being drawn between Microsoft’s vision of Unified Communications and Google’s ‘quiet’ moves into the space. However the stakes are increasing as Google announced this week their partnership with Salesforce.com. It’s clear Google is changine the game on Unified Communication market but vectoring in from another direction - hosted web services. I think Google has a great strategy but Microsoft is so well positioned to crush them. We’ll see.

Enjoy the conversation with Eric. Here is the video of me and Eric

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