Broadband Developments

Cisco just launched a branded entertainment social media microsite called Tech Edge Weekly showing a blogger (Tim Washer) named Ira Pumfkin who is in search of the big scoop.  He is the prototypical blogger (in Cisco’s eyes).  Cisco makes fun of the bloggers in this video with goofball Ira Pumfkin acting like a alpha-blogger trying to break a story.

The videos (embedded below) are on the conservative side and the joke on the bloggers could backfire in the blogosphere (that might be their intention). However, I loved the clever humor, but it lacked laughs.

The video series brings out the rock stars John Chambers and other management.  I liked the people side of that approach.  I can see how Cisco doesn’t want to push the envelope because of corporate legal issue.

I would have given it an A if it was funny.  It didn’t make me laugh.

I give it a solid B for the star power in getting the execs involved. Making this people centric will make it a winner but Cisco needs to add more to the writing for better quality.

What’s your opinion?

Here are the two videos

Part II