Who Knew? Seinfeld and Gates all over the place

Some guys are just confused. Others smart bloggers get it.  One commenter on the official Microsoft Vista blog noted “I found myself waiting to get the message”. And that, my friends, is exactly the point! The blogosphere and even mainstream media is abuzz about the new Microsoft ads. Where are they going? What’s the point? Why? Why ask why? I don’t remember the last time people were buzzing this much about Microsoft!

That’s what makes it a GREAT ad campaign. People want to see what’s next. Even if they say they hate it they’ll tune in for the next episode to comment again and be part of the office water cooler discussion. It’s like Microsoft became the next Lost overnight.

Microsoft is framing “Windows” as an experience. It’s not an OS, it’s a way of life; everyone’s life. Windows is also a journey. I remember the windows for workgroups days! Look at how far we’ve come to Windows Vista and swirling rumors around Windows 7. It’s exciting! Enough of my thoughts, here’s what the Vista team pulled out of the headlines recently:

• What’s Up With the Ad About Nothing That Has Everyone Talking?
• Seinfeld Peddles Vista From Milan to Minsk
• These Churros are making me thirsty
• You Vista Vista’d Over The Best Part!
• Seinfeld goes to bat for Microsoft, yada yada yada
• Is That The Conquistador? They Run Tight.
• Microsoft talks Seinfeld into wearing the puffy OS
• Microsoft: Still Master of the Operating System Domain
• Vista & Seinfeld: Not That There’s Anything Wrong with That