Google Targets Cisco with Video For Business - Watch out WebEx

Google is taking its’ experience in handling the massive videos of YouTube and previously Google Video and offering a new product for businesses - Google Video for Business (notice they didn’t say YouTube). Dean Takahashi of Venturebeat is reporting the story on this.

This is coming from the Enterprise group. The enterprise group has been serious about competing mainly with Microsoft but now it looks like they are targeting Cisco.

Here is the video from Google announcing the product. It doesn’t look compelling at all. It just looks like a retrofitted Google video product which was weak to begin with. Cisco and the rest of the competition is safe for now.

I’m pretty biased (having started a company to syndicate corporate videos) on business videos and this is a good direction. My big issue is Google needs to better position this - it’s almost like they don’t want to come out and say what the real positioning is? Is this YouTube for business? Personally, I think that it should have been branded YouTube for Business with direct tie into showing up in the results within YouTube.

Update: Liz Gannes has a post up on this with analysis.

Enjoy the video from Google’s Director of Product Management Matthew Glotzbach