Cloud Computing will require Infrastructure 2.0

By Greg Ness
4 Comments
Cloud computing has replaced virtualization as the new hot topic of 2008.  Yet underneath the headlines a very basic shift is taking place in the network that promises even more conversations in the very near future. Let’s call this shift the rise of infrastructure 2.0 or the result of escalating pressures on an already tired network infrastructure.
 
As Google and Amazon and others build massive cloud computing complexes (cloudplexes) and upgrade their software-as-a-service offerings, large enterprise networks are already experiencing unprecedented pressures, from scale and complexity to new availability requirements and increasing rates of change.  
 
Yet these pressures could have a material impact on the adoption of Google, Amazon, Microsoft and other cloud-related solutions. Infrastructure 2.0 could result in unanticipated shifts of fortunes between software and infrastructure providers depending on how quickly the infrastructure issue is addressed and by whom.  It promises to make many of the network hardware players, including Cisco and Juniper, relevant to this new level of software collaboration.
 
While many pundits have their heads in the clouds proclaiming the next big thing, there are a few issues that need to be resolved first. And those issues promise to fuel new demand for new types of networking solutions.
 
These new demands of scale and complexity and availability were beyond the wildest dreams of the creators of the core network services that support today’s increasingly strained network infrastructure. Many of these services, like DNS and DHCP are decades old. They were created in simpler days, usually in silos and with no concept of a need for interoperability between the protocols. Those days are now gone. DHCP servers, for example, now do dynamic DNS updates.
 
 
Without new solutions and approaches to address these demands, high level initiatives, from consolidation to virtualization and even cloud computing will become increasingly costly and unmanageable. They will no doubt continue, but at a reduced pace as the payoff scenarios shrink.
 
The Double-edged Sword of TCP/IP
 
As TCP/IP proliferated over the years it continued to connect more and more users and devices, then with increasingly powerful, mission critical applications. When TCP/IP was created it was intended to support survivable networks that could quickly re-route when network nodes were lost. 
 
While that mission was certainly met, many other key criteria, including security, were expressly off the table. And the core services that we depend on today to automate network configuration and naming (i.e. DHCP and DNS) were years away from inception because the potential scale of TCP/IP networks were at best a distant dream.
 
The simplicity of TCP/IP was one of the reasons it spread so quickly. Its spread drove the creation of a multitude of network solutions and/or appliance categories as its mission continued to expand bas the notion of network connectivity expanded to include literally everything.
 
Yet that shift in mission from the earlier, simpler days has created a unique set of risks and rewards today as enterprises ponder consolidation, virtualization and cloud computing initiatives. Those who understand these shifts and their implications will be better prepared to profit from them when they take place. 
 
Many of you probably remember similar over-extensions within the context of other technologies being delivered into new environments and the resultant problems creating opportunities for new solutions.
 
There was VoIP in the late 1990s challenging older network gear and firewalls. Web-enabled enterprise application gave WANs all kinds of challenges with their “chatty protocols” and new types of endpoints. As more enterprise servers started facing the Internet all kinds of security vulnerabilities were discovered. 
 
All of these events happened because the rate of technology adoption was moving beyond the vision of either the developer or the implementer; and entirely new technology solution markets soon appeared to address friction in the new deployments.
 
To put this in a perspective let me share an example of recent technology over-extension expectations and its impact on market momentum.
 
VMware: The Perils of Technology Over-Extension
 
VMware saw their fortunes rise as virtualization entered the data center. It was a sizzling IPO based on expectations of heady growth in the huge, new production data center market. VMware had assembled an impressive ecosystem of partners and announced VMsafe in Cannes in February 2008, partly in order to address some new security and management/operational issues inherent with production data center virtualization. Everything looked strong when it came out as an IPO and was empowered by a lineup of blue chip companies who were buying shares.

VMware Lowers Expectations

 
Yet these initiatives and high profile partners weren’t enough to compensate for the over-extension of virtualization in the production data center. As we learned almost by accident, there was a sizable the gap between devtest and production deployment requirements. Virtualization security was discovered almost by accident by a handful of analysts and pundits who had trouble getting virtualization pros to pay attention. As a result, glowing market expectations ran head on into virtualization-lite.
 
 The Microsoft Hyper-V announcement over the summer was another hole in the boat of lower expectations and delayed VMsafe partner offering follow through.   The VMware ecosystem wasn’t fast or powerful enough to help VMware realize heady analyst expectations set in 2007.
 
As VMware dutifully informed Wall Street of their reduced expectations its market cap reflected the realization that data center virtualization would require more than alliance partners and a proven virtualization platform. Growth would still be impressive, but slower than initial expectations. I think that a material portion of this adjustment was based on new requirements for virtualization for the production data center. One of those was virtualization security.
 
 
No doubt VMware will address this and other new challenges related to the data center, including winning over converts unfamiliar with the technology benefits and earning “production” credibility with the market. These challenges also promise to power new solutions and new players, in the same way that similar shifts have created other new categories.
 
When web-enabled applications started failing on wide area networks we saw server load balancers being replaced by more sophisticated application front ends that included specialized, layer 4-7 application delivery capabilities. Those new solutions fueled more than a billion dollars in acquisitions by leading network players who understood the problems enterprises were facing managing protocols unintended for larger, more dispersed networks that they were eventually serving.
 
Then there is the recent cloud computing hoopla. I predict that it will be more of the same, despite spending, buzz and vast repositioning exercises by large and small companies trying to escape the gravity of slow spending growth.
 
 
Cloud Computing: More of the Same
 
Cloud computing has similar gaps to address before it becomes economically compelling. At this point cloudplexes are being built in areas with low cost electricity, cheap real estate, favorable tax structures and/or heavy duty network access. Some cloudplexes may eventually deliver robust enterprise applications; others may just be a part of legacy operational initiatives.
 
Like virtualization, the promise of cloud computing is bound to be tested by the challenges of unintended consequences, including these new infrastructure demands already pressuring large enterprise networks.
 
For example, individuals will be hesitant to have their core applications and databases hosted by a third party, for obvious security and availability reasons. Note Amazon’s recent cloud stumbles reported by PCWorld.
 
However, a major objection to cloud computing is the performance and availability of the services. If something fails in the vendor’s data center, there is little for customers to do but sit and wait for a solution, while fielding end-user complaints. – Juan Carlos Perez, IDG News Service
 
Current Diseconomies of Scale will drive Infrastructure 2.0
 
For many organizations the network is defining the limits and potentials of the company. Yet the combination of even critical and powerful applications with the accelerated spread of TCP/IP puts the network in a more precarious position. With scale and complexity and availability demands come added operational burdens. Most IT teams are operating with minimal budget increases; yet the costs for managing each IP address are going up as they add more endpoints, not going down as one might expect.
 

 
That raises the question of whether or not a network can scale to such heights in order to support such powerful applications, while maintaining acceptable availability and managing higher rates of change. If large enterprises are already experiencing rising costs per IP address, then it might take more than cheap electricity and real estate to make cloud computing commercially viable.
 
We could see the same expectations readjustment in cloud computing as experienced earlier this year in virtualization.
 
While Oracle’s Ellison jokes about cloud computing being the latest tech fashion and Google and Amazon invest in massive cloudplexes everyone has quietly assumed that the network will just continue to become more complex, more available and much larger. That’s an even bigger assumption than the one made by people predicting the rapid virtualization of the data center, despite virtsec friction (and other) issues.
 
InfoWorld just predicted at least a partial shift to cloud computing in five years:
 
My main prediction is that the high cost of power and space is going to force the IT world to look at cloud services, with a shift to computing as a cloud resource occurring in the next five years. – Brian Chee, InfoWorld
 
Yet can Google, Amazon and others effectively monetize cloud computing without a fundamental shift in infrastructure and how it’s managed? Or could we seem the same rise and fall of valuations in their stocks as growth is factored in and then out?
 
Perhaps the real benefactors of cloud computing will be the network hardware manufacturers who seize the opportunity to monetize the build out of Infrastructure 2.0. As the branch office expansion was a boon for network gear players addressing the proliferation of TCP/IP interconnectivity and the challenges of various protocols and applications, the infrastructure 2.0 expansion would emerge out of the continued proliferation and even more challenging new demands.
 
Before the shift to cloud computing it is inevitable that we’ll see a shift to infrastructure 2.0 As costs per IP address continue to increase as networks scale and availability pressures mount, you can expect more large enterprises to embrace infrastructure 2.0. Those who don’t will be trapped in scenarios requiring more efforts to produce fewer results with higher profile consequences.
 
In a couple of weeks I’ll be posting the results of a yet-to-be published Computerworld research report covering IP address management costs correlated with network size at Archimedius and the Infoblox Library. 

Keeping Unified Communications Unified

By Alex Lewis
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There’s a lot of buzz about Cisco’s acquisition of Jabber and before that, PostPath. John says it’s “getting interesting” but most of the discussion I’ve heard is how Cisco will remain a non-starter in rich UC. Bar none, Cisco makes a great VoIP platform with their CallManager platform. However VoIP does not a UC platform make. They now have all the pieces, email (PostPath), IM (Jabber), VoIP/UM (CallManager) but they lack the glue.

It’s impossible to overstress the importance of “unified” in unified communications. Microsoft’s Gurdeep Singh Pall adds

Cisco’s offering is the definition of “un-unified” communications. With more than 40 products, their solution is a patchwork of technologies and networking. The risk for customers is that a patchwork system is slower to roll out, harder to train users, and more expensive to manage and maintain over the long term.

He has an obvious vested interest but you can’t ignore that he makes a good point. No one wants to roll out 40 different independent platforms, or even 3-4. The whole point of UC is a single console and a single user experience across multiple modes of communication all tied together with a presence engine.

Cisco has proven they don’t have the software expertise to bring it all together as Brian Riggs notes in his evaluation of their current IM solution,

Cisco’s Unified Presence Server has instant messaging software built right into it. But this home-grown IM capability is not something Cisco has drawn a lot of attention to. All the data sheets, configuration guides, installation manuals and all other Presence Server product literature I’ve ever come across completely gloss over its inherent IM capabilities. I get the impression that the Cisco-designed IM software is not quite up to snuff compared with alternatives from Microsoft and IBM.

Didn’t know Cisco already had an internal IM solution? You aren’t the only one. Fact is, it’s not very good. Cisco isn’t a [end user] software company. With these recent acquisitions they’ve got a lot of wood but no carpenters and no nails. I just don’t see Cisco being able to put it all together anytime soon.

Microsoft’s Unified Communications Strategy ???

By John Furrier
One Comment

Mary Jo Foley has a story that teases out the direction of Microsoft’s Unified Communications plans. On the heals of major moves by Cisco this is getting interesting.

Gurdeep Singh Pall, corporate vice president of Microsoft’s Unified Communications Group, hinted on September 22 about what’s coming in a canned Q&A on Microsoft’s Web site. Pall said:

“(W)e’re exploring ways to infuse unified communications into new business applications, workflow technologies and content management.

“In addition, customers should look for more focus on mobility, spanning mobile messaging and mobile telephony. They should also expect to see more comprehensive conferencing solutions than before and the ability to extend OCS telephony beyond remote and mobile workers. “

On the cell-phone side of the house, Microsoft is working on a set of Communications Server services for Windows Mobile phones. These services are codenamed “Rouge,” according to Mary Jo’s sources.

The big question is how Microsoft will credibily wrap up all the needed services - to me I’m looking at how they handle video. Certainly Google will have something to say about it.

On the Unified Communications side here is a podcast that I did with Eric Swift at the UC Summit this past May. With Android being announced today here is Eric’s of Microsoft’s view on competing with Google.

What Jabber Means To Cisco

By John Casaretto
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What it means is that Cisco Systems is serious about collaboration and Microsoft and IBM had better take notice.

Jabber will integrate into the collaboration software group.   Consider their purchase of Postpath, a messaging platform designed as a replacement for Microsoft’s Exchange.  Cisco’s collaboration offering has now added secure instant messaging.

Along with their strengths in voice conferencing, WebEx web conferencing, telepresence, and the most recent addition of enterprise email solution, Cisco has put together a package with enormous potential and value.  Given the right execution, integration, and presence, Cisco is putting together what is probably the market-leading offering.  Also let’s not overlook the value of a one-stop enterprise solution.

Another interesting point is the very nature of Jabber thickens the plot.  Jabber is built with the objective of scalability, it’s that nature that allows it to connect across all the major instant message services such as AOL, Yahoo, ICQ, Windows Live, etc.  Could that compatibility be built in to hardware devices that Cisco builds?  You bet.  Meaning devices, services can message instantly on a whole bunch of information.  And control much information as well.  Absolutely that’s part of where they will go with this.  Also look for integration to WebEx conferencing.  Jabber’s scalability features will certainly help in the move to the cloud.  Once again it all comes down to integration.

And Cisco isn’t done shopping yet, if Cisco analysts are to believed, they have other targets to fill up their bets on their buzzword focus namely, video, collaboration, and virtualization.   Meanwhile Ebay is sitting on Skype, another hot property that fits into the Unified Communications puzzle.

Cisco is fleshing out their strategy, in compelling fashion.  Now, it’s up to Cisco to deliver on integration, security and reliability.  Will corporations sign on?  Yeah I think so.  And the whole paradigm has just moved over to Cisco.  Who’s next?
The day of Unified Communications is nigh.

Amazon’s New CDN Offering - Cheap CDN For New The Masses

By John Furrier
2 Comments

Dan Rayburn has a great post on the new Amazon CDN offering.

This is a major indicator and validation of the changing CDN landscape to support the growing modern web.  In talking with BitGravity at the GigaOm Mobilize conference yesterday they agree that good things are happening.  I don’t think we will see the “death of the CDNs” anytime soon but certainly a next generation or modern media web version of CDNs are coming.

Here are some snips from Dan’s post regarding Amazon’s new offering.

When released, the yet to be named product offering will offer HTTP only delivery for objects, both video and non-video related. The offering won’t support streaming, live broadcasting, or provide many of the other products and services that video content owners need. While those are potential features that Amazon may offer down the road, they real story here is that Amazon is going to offer a high performance method of distributing content with low latency and high data transfer rates. The service will be cheap, rock-solid and targeted to the masses, just like the other AWS products are. … the new service will be like S3 and EC2 in that it will require no contracts, no commitments and customers will only pay for what they use.

Objects must be stored on S3 and initially, the service will not be able to pull content from origin storage on another network. For some, this will be a deal breaker. But for the average customer Amazon is targeting with this, the S3 offering is cheap and reliable. The network will deliver content in North America, Europe and Asia and additional details on the number of POPs and locations will be released by Amazon at a later time. Amazon is “currently working with a small group of private beta customers” for the new service and will provide more details on the offering very shortly.

Cisco Buys Jabber - What Does It Mean? The Big Trend is…

By John Furrier
3 Comments

Cisco just announced that they are buying Jabber.  What does this mean?  What big trend is this validating?

REAL TIME WEB - It’s a hedge against the so called Unified Communications sector.  Wait — it is Unified Communications.

All the major action going on revolves around these Jabber like markets - presence, virtualization, networking, live video, real time conversations (aka social media), social graphs…etc

Just this week at VMWorld things like Cisco’s Virtual Switch is a indicator.  Cisco has found a way around all that bothersome metal and plastic used to make its networking gear. The company has concocted a virtual switch that it’s selling in tandem with VMware, the leader in virtualization software and a close Cisco partner (says the NY Times).

How about Amazon’s recent announcment on their CDN.  Here Amazon announced a new content delivery offering under development that they expect to make widely available before the end of the year. While the initial content delivery offering won’t compete with the major CDNs like Akamai and Limelight when it is released, it has the potential to down the road if Amazon adds some specific product functionality.

Now Jabber - hmmm  - Hello Real Time Web or Unified Communications paradigm shift.

We are seeing a convergence of web 2.0 and infrastructure change that certainly is changing what people thought Unified Communications was 2 years ago.

If I’m IBM (Lotus Notes in particular) and Microsoft I have to be really thinking hard about what the hell is going on…

Microsoft Seinfeld ads are over?

By John Casaretto
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Gizmodo has some background on this story Was it cancelled?  Was this planned?  Will Seinfeld come back?  Oh the cliffhanger is killing me!

Which brings us back to Alex’s point people are talking about it, so its a positive.  Personally I think they’ll bring Jerry back at some point and that this is some deliberate campaign strategy.   Think of the many companies that run simultaneous ad campaigns.  Like Geico comes to mind, with their lizard guy and the cavemen is ongoing.  What do cavemen have to do with insurance?  Nothing really, but people get familiar with the name and get that positive association.  I think it’s a great move to humanize the giant and create that folksy component of Americana effect.

Who Knew? Seinfeld and Gates all over the place

By Alex Lewis
2 Comments

Some guys are just confused. Others smart bloggers get it.  One commenter on the official Microsoft Vista blog noted “I found myself waiting to get the message”. And that, my friends, is exactly the point! The blogosphere and even mainstream media is abuzz about the new Microsoft ads. Where are they going? What’s the point? Why? Why ask why? I don’t remember the last time people were buzzing this much about Microsoft!

That’s what makes it a GREAT ad campaign. People want to see what’s next. Even if they say they hate it they’ll tune in for the next episode to comment again and be part of the office water cooler discussion. It’s like Microsoft became the next Lost overnight.

Microsoft is framing “Windows” as an experience. It’s not an OS, it’s a way of life; everyone’s life. Windows is also a journey. I remember the windows for workgroups days! Look at how far we’ve come to Windows Vista and swirling rumors around Windows 7. It’s exciting! Enough of my thoughts, here’s what the Vista team pulled out of the headlines recently:

  • What’s Up With the Ad About Nothing That Has Everyone Talking?
  • Seinfeld Peddles Vista From Milan to Minsk
  • These Churros are making me thirsty
  • You Vista Vista’d Over The Best Part!
  • Seinfeld goes to bat for Microsoft, yada yada yada
  • Is That The Conquistador? They Run Tight.
  • Microsoft talks Seinfeld into wearing the puffy OS
  • Microsoft: Still Master of the Operating System Domain
  • Vista & Seinfeld: Not That There’s Anything Wrong with That

US Senate Aligns with RIAA Against File Sharers

By John Furrier
One Comment

By a 14 to 4 vote, the Senate Judiciary Committee has approved a bill backed by the RIAA - the Enforcement of Intellectual Property Rights Act - that would give federal prosecutors the power to file civil lawsuits against file-sharers who violate copyright laws. The bill will create stricter IP laws and toughen civil and criminal laws against counterfeiting and piracy. The act also expands the power of the White House by creating an IP Enforcement Coordinator (IPEC) position within the executive branch, and the IPEC will direct other agencies in a coordinated strategy to fight counterfeiting and piracy.

“We all know that intellectual property makes up some of the most valuable, and most vulnerable, property we have,” said Senator Patrick Leahy (D-VT), according to CNet News. “We need to do more to protect it from theft and abuse if we hope to continue being a world leader in innovation.”

Leahy added an amendment to the bill that expanded mandatory, court-issued protective orders to cover any records seized by law enforcement, in order to protect potentially confidential or private information. Sen. Chuck Grassley (R-IA) also added two successful amendments to the bill. One adds the Department of Agriculture as a member of the interagency intellectual property enforcement advisory committee, and the other ensures a transition of power from the government’s current IP efforts to a new IP coordinator, once he or she is confirmed by Congress.

Mitch Bainwol, Chairman/CEO of the RIAA, commented, “Intellectual property is widely recognized as an important economic engine for this country. Real, bipartisan efforts to protect this national resource with new, meaningful tools are necessary to energize the economy and maintain our global competitiveness. This legislation is a welcome verse in a great song.”

Video: Skype CEO Josh Silverman Talks to Om Malik

By John Furrier
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Skype is one great product. It transformed the web and now it has the possibility to be a lot more. What that is ? Time will tell. Skype has a big opportunity in front of it.

Josh Silverman the CEO of Skype foreshadows some of what his going on with Skype now and in the future. Click here to read what Om Malik has to say and view his interview with Josh.

Here (below) is the video interview from Om Malik.


Broadband Developments - Unified Communications, Virtualization, Security, and Web 2.0 is (c) 2008
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