Cloud Computing will require Infrastructure 2.0




There’s a lot of buzz about Cisco’s acquisition of Jabber and before that, PostPath. John says it’s “getting interesting” but most of the discussion I’ve heard is how Cisco will remain a non-starter in rich UC. Bar none, Cisco makes a great VoIP platform with their CallManager platform. However VoIP does not a UC platform make. They now have all the pieces, email (PostPath), IM (Jabber), VoIP/UM (CallManager) but they lack the glue.
It’s impossible to overstress the importance of “unified” in unified communications. Microsoft’s Gurdeep Singh Pall adds
Cisco’s offering is the definition of “un-unified” communications. With more than 40 products, their solution is a patchwork of technologies and networking. The risk for customers is that a patchwork system is slower to roll out, harder to train users, and more expensive to manage and maintain over the long term.
He has an obvious vested interest but you can’t ignore that he makes a good point. No one wants to roll out 40 different independent platforms, or even 3-4. The whole point of UC is a single console and a single user experience across multiple modes of communication all tied together with a presence engine.
Cisco has proven they don’t have the software expertise to bring it all together as Brian Riggs notes in his evaluation of their current IM solution,
Cisco’s Unified Presence Server has instant messaging software built right into it. But this home-grown IM capability is not something Cisco has drawn a lot of attention to. All the data sheets, configuration guides, installation manuals and all other Presence Server product literature I’ve ever come across completely gloss over its inherent IM capabilities. I get the impression that the Cisco-designed IM software is not quite up to snuff compared with alternatives from Microsoft and IBM.
Didn’t know Cisco already had an internal IM solution? You aren’t the only one. Fact is, it’s not very good. Cisco isn’t a [end user] software company. With these recent acquisitions they’ve got a lot of wood but no carpenters and no nails. I just don’t see Cisco being able to put it all together anytime soon.
Mary Jo Foley has a story that teases out the direction of Microsoft’s Unified Communications plans. On the heals of major moves by Cisco this is getting interesting.
Gurdeep Singh Pall, corporate vice president of Microsoft’s Unified Communications Group, hinted on September 22 about what’s coming in a canned Q&A on Microsoft’s Web site. Pall said:
“(W)e’re exploring ways to infuse unified communications into new business applications, workflow technologies and content management.
“In addition, customers should look for more focus on mobility, spanning mobile messaging and mobile telephony. They should also expect to see more comprehensive conferencing solutions than before and the ability to extend OCS telephony beyond remote and mobile workers. “
On the cell-phone side of the house, Microsoft is working on a set of Communications Server services for Windows Mobile phones. These services are codenamed “Rouge,” according to Mary Jo’s sources.
The big question is how Microsoft will credibily wrap up all the needed services - to me I’m looking at how they handle video. Certainly Google will have something to say about it.
On the Unified Communications side here is a podcast that I did with Eric Swift at the UC Summit this past May. With Android being announced today here is Eric’s of Microsoft’s view on competing with Google.
What it means is that Cisco Systems is serious about collaboration and Microsoft and IBM had better take notice.
Jabber will integrate into the collaboration software group. Consider their purchase of Postpath, a messaging platform designed as a replacement for Microsoft’s Exchange. Cisco’s collaboration offering has now added secure instant messaging.
Along with their strengths in voice conferencing, WebEx web conferencing, telepresence, and the most recent addition of enterprise email solution, Cisco has put together a package with enormous potential and value. Given the right execution, integration, and presence, Cisco is putting together what is probably the market-leading offering. Also let’s not overlook the value of a one-stop enterprise solution.
Another interesting point is the very nature of Jabber thickens the plot. Jabber is built with the objective of scalability, it’s that nature that allows it to connect across all the major instant message services such as AOL, Yahoo, ICQ, Windows Live, etc. Could that compatibility be built in to hardware devices that Cisco builds? You bet. Meaning devices, services can message instantly on a whole bunch of information. And control much information as well. Absolutely that’s part of where they will go with this. Also look for integration to WebEx conferencing. Jabber’s scalability features will certainly help in the move to the cloud. Once again it all comes down to integration.
And Cisco isn’t done shopping yet, if Cisco analysts are to believed, they have other targets to fill up their bets on their buzzword focus namely, video, collaboration, and virtualization. Meanwhile Ebay is sitting on Skype, another hot property that fits into the Unified Communications puzzle.
Cisco is fleshing out their strategy, in compelling fashion. Now, it’s up to Cisco to deliver on integration, security and reliability. Will corporations sign on? Yeah I think so. And the whole paradigm has just moved over to Cisco. Who’s next?
The day of Unified Communications is nigh.
Dan Rayburn has a great post on the new Amazon CDN offering.
This is a major indicator and validation of the changing CDN landscape to support the growing modern web. In talking with BitGravity at the GigaOm Mobilize conference yesterday they agree that good things are happening. I don’t think we will see the “death of the CDNs” anytime soon but certainly a next generation or modern media web version of CDNs are coming.
Here are some snips from Dan’s post regarding Amazon’s new offering.
When released, the yet to be named product offering will offer HTTP only delivery for objects, both video and non-video related. The offering won’t support streaming, live broadcasting, or provide many of the other products and services that video content owners need. While those are potential features that Amazon may offer down the road, they real story here is that Amazon is going to offer a high performance method of distributing content with low latency and high data transfer rates. The service will be cheap, rock-solid and targeted to the masses, just like the other AWS products are. … the new service will be like S3 and EC2 in that it will require no contracts, no commitments and customers will only pay for what they use.
Objects must be stored on S3 and initially, the service will not be able to pull content from origin storage on another network. For some, this will be a deal breaker. But for the average customer Amazon is targeting with this, the S3 offering is cheap and reliable. The network will deliver content in North America, Europe and Asia and additional details on the number of POPs and locations will be released by Amazon at a later time. Amazon is “currently working with a small group of private beta customers” for the new service and will provide more details on the offering very shortly.
Cisco just announced that they are buying Jabber. What does this mean? What big trend is this validating?
REAL TIME WEB - It’s a hedge against the so called Unified Communications sector. Wait — it is Unified Communications.
All the major action going on revolves around these Jabber like markets - presence, virtualization, networking, live video, real time conversations (aka social media), social graphs…etc
Just this week at VMWorld things like Cisco’s Virtual Switch is a indicator. Cisco has found a way around all that bothersome metal and plastic used to make its networking gear. The company has concocted a virtual switch that it’s selling in tandem with VMware, the leader in virtualization software and a close Cisco partner (says the NY Times).
How about Amazon’s recent announcment on their CDN. Here Amazon announced a new content delivery offering under development that they expect to make widely available before the end of the year. While the initial content delivery offering won’t compete with the major CDNs like Akamai and Limelight when it is released, it has the potential to down the road if Amazon adds some specific product functionality.
Now Jabber - hmmm - Hello Real Time Web or Unified Communications paradigm shift.
We are seeing a convergence of web 2.0 and infrastructure change that certainly is changing what people thought Unified Communications was 2 years ago.
If I’m IBM (Lotus Notes in particular) and Microsoft I have to be really thinking hard about what the hell is going on…
Gizmodo has some background on this story Was it cancelled? Was this planned? Will Seinfeld come back? Oh the cliffhanger is killing me!
Which brings us back to Alex’s point people are talking about it, so its a positive. Personally I think they’ll bring Jerry back at some point and that this is some deliberate campaign strategy. Think of the many companies that run simultaneous ad campaigns. Like Geico comes to mind, with their lizard guy and the cavemen is ongoing. What do cavemen have to do with insurance? Nothing really, but people get familiar with the name and get that positive association. I think it’s a great move to humanize the giant and create that folksy component of Americana effect.
Some guys are just confused. Others smart bloggers get it. One commenter on the official Microsoft Vista blog noted “I found myself waiting to get the message”. And that, my friends, is exactly the point! The blogosphere and even mainstream media is abuzz about the new Microsoft ads. Where are they going? What’s the point? Why? Why ask why? I don’t remember the last time people were buzzing this much about Microsoft!
That’s what makes it a GREAT ad campaign. People want to see what’s next. Even if they say they hate it they’ll tune in for the next episode to comment again and be part of the office water cooler discussion. It’s like Microsoft became the next Lost overnight.
Microsoft is framing “Windows” as an experience. It’s not an OS, it’s a way of life; everyone’s life. Windows is also a journey. I remember the windows for workgroups days! Look at how far we’ve come to Windows Vista and swirling rumors around Windows 7. It’s exciting! Enough of my thoughts, here’s what the Vista team pulled out of the headlines recently:
By a 14 to 4 vote, the Senate Judiciary Committee has approved a bill backed by the RIAA - the Enforcement of Intellectual Property Rights Act - that would give federal prosecutors the power to file civil lawsuits against file-sharers who violate copyright laws. The bill will create stricter IP laws and toughen civil and criminal laws against counterfeiting and piracy. The act also expands the power of the White House by creating an IP Enforcement Coordinator (IPEC) position within the executive branch, and the IPEC will direct other agencies in a coordinated strategy to fight counterfeiting and piracy.
“We all know that intellectual property makes up some of the most valuable, and most vulnerable, property we have,” said Senator Patrick Leahy (D-VT), according to CNet News. “We need to do more to protect it from theft and abuse if we hope to continue being a world leader in innovation.”
Leahy added an amendment to the bill that expanded mandatory, court-issued protective orders to cover any records seized by law enforcement, in order to protect potentially confidential or private information. Sen. Chuck Grassley (R-IA) also added two successful amendments to the bill. One adds the Department of Agriculture as a member of the interagency intellectual property enforcement advisory committee, and the other ensures a transition of power from the government’s current IP efforts to a new IP coordinator, once he or she is confirmed by Congress.
Mitch Bainwol, Chairman/CEO of the RIAA, commented, “Intellectual property is widely recognized as an important economic engine for this country. Real, bipartisan efforts to protect this national resource with new, meaningful tools are necessary to energize the economy and maintain our global competitiveness. This legislation is a welcome verse in a great song.”
Skype is one great product. It transformed the web and now it has the possibility to be a lot more. What that is ? Time will tell. Skype has a big opportunity in front of it.
Josh Silverman the CEO of Skype foreshadows some of what his going on with Skype now and in the future. Click here to read what Om Malik has to say and view his interview with Josh.
Here (below) is the video interview from Om Malik.
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