Presence is Unified Communications Missing the Big Picture?
Ok way back when we had the tsunami, then the London bombing, and today earthquake in SoCal. Why does it take a disaster or potential disaster to wake up the masses. This is about a new presence paradigm somethign out of left field - the Twitter value proposition.
Hey people Twitter is a real or should I say the twitter’s value proposition is real. MG Siegler at Venturebeat has a post nailing the real time nature of Twitter. Big Biz Stone at Twitter opens the curtain to show us the stats (Biz we love stats - keep them coming).
What came out of the blue was David Dalka (one smart guy in Chicago) who brings in his perspective to the Twitter business model question.
David writes: “Graphs and/or alert spikes of user defined keywords - ie ones that are important to oneself personally or to one’s business or clients. I would dare to say this might actually be business model that could lead to meaningful monetization - I think alot of web services haven’t thought this through nearly enough. Organizing real-time data for useful decision making as a business model worked out OK for Michael Bloomberg if I recall correctly. Some might say Google Trends does this already from a search perspective, but it doesn’t break down the word clusters to core words with “sidekicks” and is not the leading indicator that Twitter is by an uncertain but definite time margin.”
The triple net is this: take MG Siegler’s post, Big Biz, and David’s and you have the Twitter business model. It’s a communication system about real-time but with asynchonous logging as well. It’s a data mining “quantjock’s” dream. Expect some real innovation around this new twist on Unified Communications.
That is why convergence is happening around presence and why I believe that the Unified Communications (covered here on BroadDev.com) sector may be a pipe dream if presence paradigms like twitter continue to provide real time and non-linear value.
more stats
1st tweets
Timeline ~ http://tweetip.us/lka98
Chart ~ http://tweetip.us/lkutx
Comment by tweetip — July 29, 2008 @ 9:27 pm
Twitter works really well when everyone is interested in something all at once, and they all have something slightly different to say.
It works for that mostly because people are using Twitter for completely un-ordinary things routinely enough that there’s a critical mass of connectedness and attention to that channel.
When the Kobe earthquake hit Japan in 1995 - see
http://www.kanadas.com/kobe-quake/
for some comprehensive modern accounting of that - news was a lot more fragmented. I provide some contemporary commentary here:
http://scout.wisc.edu/Projects/PastProjects/NH/95-01/95-01-23/0022.html
with this quote:
as has happened during other disasters it is not only the
physical network which gets strained, but also the network of people
trying to make sense of the situation and to communicate useful
information to each other and to the public (thus contributing to news
and not to noise). Add to that the terrible physical toll of those
working directly to aid the hurt..
Comment by Edward Vielmetti — July 29, 2008 @ 9:32 pm
Edward,
Another data point is the New Orleans Katrina disaster. The cell towers were out for days. Take the 911 attacks same thing. I wonder how new “presence to information” (as you put it) play into Unified Communications.
I do see these new platforms generating a ton of noise but they do bring news and information (signal).
Interesting developments for sure
Comment by John Furrier — July 30, 2008 @ 11:41 am
[...] blogged about it a few months ago here and here and here about presence changing. Even Blair Pleasant who tracks the space agreed. Now [...]
Pingback by BroadDev - Unified Communications, Virtualization, Security, and Web 2.0 » Presence at the Heart of the Unified Communications Debate — September 5, 2008 @ 12:49 pm